Stockholm, Sweden (July 7, 2010) – Panasonic, a market leader in digital still cameras, today introduced the new LUMIX DMC-FT10 from the LUMIX’s FT series geared for active outdoor use. Featuring the flat and slim profile adopting the folded optics for its 4x optical zoom*1 lens unit, the new 14.1-megapixel FT10 features credible toughness to be waterproof to 3m, shockproof to 1.5m, freezeproof to -10 degrees C and dustproof.
Panasonic’s world-acclaimed iA (Intelligent Auto) mode makes it easy for anyone to take beautiful photos by various shooting-assist functions. It comprehends MEGA O.I.S. (Optical Image Stabilizer) for hand-shake, Intelligent ISO Control for subject movement, Face Detection and Intelligent Scene Selector. The dedicated iA button on the top of the camera lets you enter the iA mode directly. Once you enter the iA mode, these multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
With the DMC-FT10, HD (High Definition) movie recording in 720p Motion JPEG is available. The high performance DMC-FT10 excels in the powerful battery life as long as 300 pictures per a single charge (CIPA) despite its slim, compact body. The 2.7-inch large Intelligent LCD with AR coating assures high visibility of photo and movies both in shooting and playing back the images.
Enjoy casual photo and video shooting with tremendous ease stylishly in town and actively in outdoor adventures – the FT10 suits both situations.
A Credible Toughness in a Slim, Stylish Profile with 4x Optical Zoom in Folded Optics
The DMC-FT10 features a high-quality 4x optical zoom LUMIX DC Lens (35-140mm*1). The folded optics of the shaft guide method is adopted to secure the toughness of the lens unit. Comprising 11 elements and a prism unit in 10 groups, including an ED lens and 4 aspherical lenses with 7 aspherical surfaces, this advanced lens unit renders high resolution image corner to corner even adopting the folded optics. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 8.4x (294mm*1) by using the center part of the high resolution CCD to bring subjects even closer.
Despite its flat and futuristic profile, the DMC-FT10 is waterproof to a depth of 3m and dustproof equivalent to the “IPX8″ and “IP6X” standard. Thanks to rubber padding and reinforced glass and carbon resins inside the camera, the FT10 features an airtight body protected against water immersion, dust and sand.




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